Data from country- down to neighborhood- level and post code level in all of Europe. A wide variety of other market data is also available. The data is designed to match the business requirements of today's advanced marketing professional.

Consumer Spending Dynamix™

Geoscape data on consumer spending quantifies the expenditure of European consumers on a wide variety of goods or services such as clothing, food or accomodation services.

By default data on the European Consumer' Spending is available for the following categories:
Food and non-alcoholic beverages
Alcoholic beverages
Tobacco
Clothing
Footwear
Furniture and furnishings, carpets and other floor coverings
Household textiles
Household appliances
Glassware, tableware and household utensils
Tools and equipment for house and garden
Goods and services for routine household maintenance
Medical products, appliances and equipment
Consumer electronics, photographic and IT equipment
Other major durables for recreation and culture
Other recreational items and equipment, gardens and pets
Recreational and cultural services
Newspapers, books and stationery
Catering services (Restaurants)
Personal care
Personal effects (Jewellery, clocks, watches and other  effects)

Retail Spending Dynamix™

Available as an integrated set of data, Geoscape Retail Spending Dynamix™  gives you access to a comprehensive and accurate dataset for retail analysis.

Retail Spending:
This unique Retail spending relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.

Purchasing Power

Purchasing Power describes the disposable income (income without taxes and social security contributions, including received transfer payments) of a certain area’s population. Purchasing Power is the most common indicator for the potential consumption of a region used by manufacturers of consumer goods, merchants and service providers who deal with regional sales planning, location analysis and geographical marketing.

It is an appropriate planning fundamental for the distribution of your products and services, if their demand basically depends on the consumers’ income and if you sell directly or indirectly to consumers. Especially the demand and the turnover of high value products and services directly depend on the level of Purchasing Power.

The following categories are available:                           
Purchasing Power
Purchasing Power Growth Rate

Socio-Demographics

The Geoscape Socio-Demographics™ include the latest population and household figures, the classification of the population by age and sex, as well as unemployment statistics.

They are appropriate planning fundamentals for the distribution of your products and services if their demand is driven by consumers’ socio-demographic characteristics listed.

The following statistics are available:
Age (15-year age bands, age by gender)
Gender
Employment
Population Indicators
Household Indicators


EXTENDED DEMOGRAPHICS:
Unlock the value of your existing customer base. Establish actionable customer insights based on profound analysis. Detailed information on the demographics of consumers including statistics on:
Household Size       Origin
Detailed (5-Year)     Age             
Marital Status          Education
Housing                   Home Ownership
Occupation             Automobile Ownership