Geoscape Intelligence System Overview
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Geoscape Intelligence System Overview
The Geoscape® Intelligence System provides an array of powerful market intelligence functions in a simple-to-use web browser interface, enabling users to forge new paths and make new discoveries. A wealth of up-to-date market data is immediately accessible via four distinct modules in the form of geographic maps, charts and dynamic reports, which you can print or download into your spreadsheet.
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Strategic Planning
Strategic planning is a very important business activity. There are several factors to assess in the external situation analysis. The Geoscape Intelligence System will help understand the most critical factors; markets and competition.
Segmenting Customers & Points of Sale
The Geoscape Intelligence System lets you work with your customer data to analyze your Point of Sales to find new markets and sites. Understand where your best target groups are located. Wouldn't you want to know which of your customers are providing you with your profits, and how to find prospects who look just like them?
Retail Site Selection
Find the most lucrative retail site. Understand the market potential within the trade area of an individual site or your entire chain using advanced trade area and micro-geographic data.
Benchmarking Market Penetration & Growth
How successful are your products or services in capturing the market? What is the sweet spot of opportunity where you should focus your sales force and marketing? The Geoscape Intelligence System can provide you accurate and quantitive data to help you increase your market share. Get it right the first time! Avoid investments in markets that do not meet your criteria.
Distribution Optimization
To drive revenue growth, companies must equip their sales teams with the knowledge and tools needed to identify, prioritize, and generate new opportunities. The GIS utilizes advanced database techniques to supply you with the exact data set you need for various levels of geography and across thousands of market and demographic indicators.
Direct Mail and Telemarketing
The Geoscape Intelligence System provides a full range of tools and data that will enable direct marketers to indentify and analyze their current and prospective customers more efficiently.
Data mining, Enrichment and Analysis
Compare your customer base to the population in the same geographic areas, revealing key differences via easy-to-read charts. Rather than randomly contacting a prospect or customer through a call center or sending mail, a company can concentrate its efforts on prospects that are predicted to have a high likelihood of responding to an offer.
