Choosing the right place can mean the difference between success and failure for businesses

Geoscape Europe provides market intelligence to retailers and consumer goods and services providers, enabling them to capture more opportunities with fewer investment dollars.  Depending on the specific objectives at hand, we can provide a detailed portrait and data files to reveal the locations of target consumers, retailers and distribution partners.  In addition, we can provide you with a micro-level portrait of market potential either by neighborhood or by store location.  This information can be used for benchmarking, planning, distribution logistics, advertising, direct marketing and other applications.  This overview elaborates on the basic procedures.  Additional detail is available through consultation with your Geoscape Client Advisor.

If you're a Retailer...

You need to understand exactly where to locate your outlets to capture the type of consumer that will prefer your product or service.  Many factors contribute to the market intelligence process, including:

• Trade Area Demographics:  measured by distance, drive time or gravity models.
• Expenditure by consumers and businesses on goods and services in the area.
• Automobile Traffic Counts and Volumes.
• Pedestrian Traffic Estimates.
• Generators of Traffic such as shopping centers, restaurants, schools, churches, residential and public access buildings.
• Presence of competitors necessary to perform gravity modeling.
• Physical barriers such as rivers, mountains, hills, industrial sites to more accurately determine trade areas.
• Access to highways and major roads leading to more potential consumer traffic.
• Maps, charts and reports to illustrate these data and provide key insights to enhance your understanding and decision-making.

If you're a provider of goods and/or services...

You need to understand which retailers serve consumers that will prefer your product or service so that you can enhance your distribution network and assess market potential by store, city and region.  In addition, you may wish to develop a detailed understanding of available media options such as outdoor, print, broadcast and cable that best reach your target consumers near these retailers.  Finally, you may wish to market to these consumers directly via mail, telemarketing or e-mail.  The following represent some of the key elements in this process.

• Trade area profile of retailers offering your products: use either distance or drive time models.
• Comprehensive list and location coordinates for retailers in macro and micro categories using SIC and NAIC codes.
• Comprehensive consumer lists segmented by ethnicity, socio-economic status, lifestyle, language and other factors.
• Consumer expenditure and buying behavior data of households in the trade area of key retailers.
• Retail sales of key retailers in categories of interest.
• Ranking of retailers according to a profile suited to your target market segments.
• Market potential data using consumption, population and traffic volume data.
• Maps, charts and reports to illustrate these data and provide key insights to enhance your understanding and decision-making.

Geoscape can deploy a wide variety of data, technology and techniques to help you get a clear picture and actionable data, leading to optimal decisions and successful outcomes.