Financial Services compete in a highly competitive business. Data changes at dramatic speeds so banks need to be market driven and market repsonsive. The success of such an organization depends on its attitude towards data management, customer relation management and operational excellence. Banks manage a world of information about customers, customer profiles and so much more. By adding a component called “Location” to their database, banks can gain enormous advantage in many ways. Long range planning mixed with geographic modeling will yield tangible benefits to the Banking / Financial institutions community.