Strategic site planning is the basis for efficient distribution processes

If you market consumer goods and services it is essential to know which retail outlets serve your target markets. This knowledge will help you decide where to use certain types of point-of-purchase advertising and where to target products aimed at specific market sub-segments.

We can geo-code each retailer of interest and generate trading area demographics to coincide with your targeted segments. A ranking of each of these sites by population target and percentage will enable you to focus your energy and allocate resources more effectively. We integrate the latest demographic data with the latest technology and methods to help you achieve maximum results.