Consulting Services
Geoscape Europe offers a wide range of consulting services for marketers looking to maximize their return on investment. We employ the latest demographic and business information through our comprehensive range of technology and expertise. Whether you are a consumer product or service company or a business to business marketer, we can help you improve your results quickly and efficiently.
Today, Location Intelligence is used by a broad range of industries to improve overall business results. Applications include:
- Site selection
- Optimize Branche Locations
- Risk Management
- Media Planning
- Market Analysis
Database Marketing utilizes a customer information file. A company can use this information to serve its customers better by identifying the correct services to offer, make product recommendations, or tailor promotions more effectively than the competition can do with this set of customers. Companies with large databases of customer information risk being "data rich and information poor." As a result, a considerable amount of attention is paid to the analysis of data. For instance, companies often segment their customers based on the analysis of differences in behavior, needs, or attitudes of their customers.
Segmentation is commonly used by organizations to improve their customer retention programs and help ensure that they are:
- Focused on retaining their most profitable customers
- Employing those tactics most likely to retain these customers
Two main examples: An optimization model that allows an organization to either add new stores in a sequential (but optimal) fashion or allows an entire network to be located optimally, given the usual variations in consumer demand and levels of competition.
Geoscape is the one-stop shop for all your global data needs. Current maps & data are available for more than 200 countries. Check out our online data catalogue for a direct overview of our offerings. Geoscape is specialized in consumer expenditure data, (socio-) demographics, purchase power and life stage data at various levels of geography. Through our extensive network of partners we have many digital- and administrative– maps such as postal code or census district maps at our disposal.
